In a notable development within the WordPress ecosystem, 9seeds officially acquired the Genesis theme store from Web Savvy Marketing on June 1, 2017. The move brings a robust catalog of niche-focused WordPress themes under the 9seeds banner, further reinforcing its position as a key player in the custom WordPress development and Genesis framework space.
Strengthening Genesis Theme Development for Niche Markets
The acquisition includes Web Savvy Marketing’s entire collection of premium Genesis child themes, many tailored to verticals like law, education, health, and business. These themes are known for their clean code, SEO-friendly structure, and compatibility with StudioPress’s popular Genesis framework.
For 9seeds, already established as a provider of custom WordPress solutions and Genesis-based development, this acquisition adds value in several ways:
- Expanded Theme Catalog: A broader range of industry-specific themes for clients and developers.
- Increased Market Reach: Ability to serve more WordPress users seeking pre-built, professional Genesis child themes.
- Continued Support and Development: 9seeds has committed to maintaining and updating the acquired themes to meet evolving WordPress standards.
The Genesis framework remains one of the most widely used theme foundations for developers who value security, performance, and extendibility. With the addition of these niche themes, 9seeds can now cater more directly to industries looking for tailored design without starting from scratch.
9seeds: Continuing a Tradition of Developer-Centric Growth
Founded in 2009, 9seeds has consistently contributed to the WordPress community through custom plugins, bespoke website builds, and Genesis theme development. The company’s portfolio demonstrates a developer-first approach, with solutions built for performance and customization.
With this acquisition, 9seeds expands its intellectual property and design assets while inheriting a loyal customer base built by Web Savvy Marketing under Rebecca Gill’s leadership. As part of the transition, existing theme customers will continue to receive support through 9seeds’ infrastructure.
To see how Genesis child themes rank among popular frameworks and builders, visit Top 10 WordPress Tools on WPEdition.
Why This Matters for the WordPress Community
This acquisition signals a positive consolidation within WordPress, particularly among vendors dedicated to open-source principles and quality-driven design. Users of Web Savvy’s themes can now expect:
- Regular updates aligned with WordPress core changes
- Continued compatibility with the Genesis framework
- Support from a seasoned WordPress development team
- Access to custom services from 9seeds for further site enhancements
For readers looking to keep pace with similar industry updates, the WordPress News section of WPEdition is a reliable resource for community developments and plugin ecosystem news.
Looking Ahead: A Unified Vision for Theme Excellence
9seeds’ acquisition of Web Savvy Marketing’s Genesis theme store reflects a shared commitment to quality, performance, and usability in WordPress theme development. By preserving and evolving these niche designs, 9seeds enhances its offering and contributes to the larger goal of making WordPress more accessible to business owners across industries.
To further explore theme-related investments and WordPress acquisitions, visit WPEdition’s M&A archive.