WPExperts announced its acquisition of the Post SMTP plugin, a powerful tool widely used for improving email deliverability on WordPress websites. The acquisition ensures the continuity and active development of the plugin, providing users with reliable email-sending capabilities backed by a dedicated product team.
Elevating Email Reliability for WordPress Sites
Post SMTP is one of the most trusted plugins in the WordPress ecosystem for resolving email delivery failures. Unlike standard SMTP plugins, Post SMTP includes robust features such as OAuth 2.0 authentication and detailed delivery logs, making it a preferred choice for WordPress administrators and developers.
With over 300,000 active installations, the plugin needed consistent updates following a limited development period. WPExperts, known for its suite of popular WordPress plugins and services, has committed to investing in the plugin’s future, ensuring it remains secure, up to date, and compatible with modern email protocols.
Key benefits of the acquisition include:
- Regular feature updates and security patches
- Improved support documentation and onboarding
- Continued compatibility with leading SMTP providers (SendGrid, Mailgun, Gmail, etc.)
- Restoration of plugin community engagement and user support
According to the official announcement from WPExperts, the team aims to maintain the plugin’s open-source nature while enhancing its usability and performance for a global audience.
Long-Term Strategy and Community Integration
The acquisition is part of WPExperts’ broader vision to support essential WordPress infrastructure plugins. Their team has emphasized that Post SMTP will continue to be free and see enhancements that reflect feedback from long-time users.
Post SMTP is vital in ensuring transactional and contact form emails do not land in spam folders—a frequent issue for WordPress sites using PHP’s native mail function. The new ownership ensures that this mission-critical function will be actively maintained.
Upcoming enhancements may include:
- Expanded integrations with third-party email gateways
- Enhanced user interface and setup wizards
- Built-in fallback methods for added reliability
- Real-time alerts for failed email attempts
As part of WPExperts’ growing portfolio, Post SMTP aligns with its commitment to open-source development and sustainable plugin stewardship.
To keep up with WordPress community acquisitions and trends, explore the WPEdition WordPress news category or subscribe to their monthly editions.
The Road Ahead for Post SMTP and WPExperts
This acquisition reaffirms WPExperts’ strategic focus on high-utility plugins that serve essential backend functions. While many WordPress plugins aim at front-end user experience, Post SMTP secures the unseen yet vital layer of email communication, order confirmations, password resets, contact form replies, and more.
With dedicated resources now behind it, users can expect better plugin stability, proactive support, and innovative features that solve the evolving needs of website communication. This move revives a critical tool and sets a precedent for responsible plugin transitions within the WordPress ecosystem.
To discover more insights into WordPress M&A activity and plugin growth, visit the WPEdition mergers & acquisitions section.