Barn2 sells plugins to Kestrel, a new company founded by the former SkyVerge co-founders, in a strategic move that reshapes both brands’ futures in the WordPress ecosystem. The deal includes seven of Barn2’s plugins and allows the company to focus on its most successful WooCommerce products.
For Kestrel, the acquisition provides an immediate foothold in the competitive WordPress plugin market, backed by proven, high-quality tools and an established user base.
Why Barn2 Made the Move
Barn2 has built dozens of WooCommerce plugins over the years, serving thousands of website owners and agencies. Managing all of them became increasingly time-consuming. The company decided to streamline its product line to focus on innovation and support for its most-used plugins.
Selling these seven plugins gives Barn2 more flexibility to invest in its top-performing tools and new product ideas. The company shared that this decision ensures users of the sold plugins continue to get the care and updates they deserve under Kestrel’s management.
What Plugins Were Sold
Kestrel purchased five premium and two free plugins from Barn2. The premium plugins include WooCommerce Variation Prices, WooCommerce Express Shop Page, WooCommerce Shipping Calculator, WooCommerce Product Sample, and WooCommerce Discontinued Products.
The two free plugins are WooCommerce Custom Add to Cart Button and Better Recent Comments. Together, these tools help store owners improve product visibility, pricing, and user interaction, giving Kestrel a solid foundation to expand its plugin portfolio.
What it Means for Customers
All current users of the sold plugins will continue receiving updates, support, and license renewals through Kestrel. Barn2 has partnered with Kestrel to make the transition simple and transparent for every customer.
Users with Barn2’s All Access Pass or plugin bundles will receive discount options or special migration offers. Kestrel confirmed it will maintain the plugins’ reliability while adding new updates, performance improvements, and design enhancements in future releases.
Why This Acquisition Matters
This acquisition is a win for both companies and the wider WordPress community. For Kestrel, it brings established products, proven demand, and an experienced customer base. For Barn2, it allows the company to focus its efforts on its core offerings and create new, high-value WooCommerce tools.
The deal also reflects how the WordPress ecosystem is evolving. By focusing on specialization and collaboration, both Barn2 and Kestrel are setting higher standards for product quality, customer support, and innovation within the WooCommerce marketplace.
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