On June 9, 2022, Boulder-based POS company Arryved announced the acquisition of Craftpeak, a North Carolina–based provider of e-commerce websites and online storefronts tailored for craft beverage brands. The move completes the final phase of their longstanding partnership by integrating online ordering with on-premise point-of-sale systems.
Bridging On‑Premise and Online Sales
Arryved’s core offering is a cloud-based POS system used by breweries, taprooms, and food service establishments. Craftpeak specializes in developing branded e-commerce sites with real-time inventory syncing. Together, they enable businesses to operate seamlessly across sales channels.
Highlights of the acquisition:
- Real-time inventory synchronization across taproom and e‑commerce sales
- Unified customer experience, merging online orders with onsite interactions
- Streamlined operations, reducing overselling and administrative friction
- Omnichannel analytics, delivering combined insights into consumer behavior
Arryved’s CEO Loren Bendele emphasized that this integration answers hospitality owners’ evolving needs:
“As the hospitality landscape continues to evolve, we recognize the importance of creating new buying and marketing channels … on and offline.”
Craftpeak Co-Founder John Kelley joined Arryved’s leadership, underscoring the acquisition’s importance in aligning brand, web, and in‑venue systems.
What This Means for Craft Beverage Operators
Businesses using both platforms have already experienced inventory sync since their initial integration. Post-acquisition, all customers gain these benefits as standard parts of the Arryved ecosystem:
- Consistent brand storefront online and in-person
- Accurate inventory insights for taprooms, online shops, and events
- Enhanced operational efficiencies, reducing manual adjustments and errors
- Data-driven strategy, powered by a unified reporting system
Partners and advisers supported the deal: Koenig, Oelsner, Taylor, Schoenfeld & Gaddis PC (legal counsel), Oaklyn Consulting (financial advising), and Ward & Smith, P.A.
An Integrated Future for Hospitality Tech
Arryved establishes one of the first true omnichannel systems for the craft hospitality market by bringing these complementary platforms together. With this foundation, the company can enhance value through new features:
- Integrations with loyalty programs or memberships
- Subscription-based models for regular customer engagement
- Advanced analytics tools, including CRM and business intelligence support
Arryved and Craftpeak aim to empower independent venues to compete with larger brands by simplifying operations and deepening guest relationships as the craft beverage and hospitality industries continue adapting post-pandemic.
Building the Omnichannel Hospitality Ecosystem
The acquisition of Craftpeak represents more than a product merger; it brings together two technologies and teams to create unified, brand-forward experiences. This positions Arryved to serve venues more holistically: sales, marketing, and data, now part of a single POS-powered ecosystem.
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