Automattic Invests in Pressable, a leading managed WordPress hosting company known for its speed, reliability, and developer-first approach. The investment strengthens Automattic’s hosting portfolio, allowing the company to deliver more powerful, scalable, and secure hosting solutions for WordPress users and agencies worldwide.
This move reflects Automattic’s broader vision to support the entire WordPress ecosystem through innovation and performance-driven infrastructure. By partnering with Pressable, Automattic aims to enhance managed hosting experiences, offering faster sites, stronger security, and smoother workflows for developers and growing businesses alike.
Why Automattic Made the Move
Pressable, previously known as ZippyKid, offered managed hosting designed for agencies, developers, and growing businesses. Automattic recognized its potential to deliver high-performance hosting within the WordPress ecosystem.
Before this deal, Automattic already held a minority stake in the company. The latest purchase included shares from Pressable’s CEO, Vid Luther, giving Automattic majority control. The transaction also helped clear Pressable’s outstanding debts and stabilize its operations.
Following the acquisition, Chris Lauzon, an Automattic team member, stepped in as interim CEO to help guide Pressable through the transition and improve customer experience.
What Changed After the Acquisition
Pressable continued operating as an independent brand under Automattic’s ownership. Smaller investors retained their minority stakes, while Automattic took charge of long-term direction and technical development.
The acquisition brought better infrastructure, improved customer support, and tighter integration with Automattic’s hosting expertise. Over time, Pressable’s technology aligned closely with Automattic’s standards for reliability, speed, and security.
The partnership also strengthened WordPress’s broader ecosystem by offering users more professional and scalable hosting options.
Why This Acquisition Matters
The acquisition of Pressable gave Automattic a stronger foothold in managed hosting, a key part of modern website management.
For users, it meant enhanced uptime, faster support, and a more stable environment backed by Automattic’s resources.
For Automattic, it represented a strategic expansion beyond WordPress.com into business-focused hosting solutions. It also showed the company’s commitment to providing a complete, end-to-end WordPress experience for developers, agencies, and enterprises.
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