In a strategic move to strengthen its WordPress development offerings, Delicious Brains has acquired the Advanced Custom Fields (ACF) plugin, one of the most widely used tools for managing custom fields in WordPress. This acquisition underscores Delicious Brains’ commitment to providing developers with top-tier solutions for building bespoke websites.
Key Benefits of the ACF Acquisition
By bringing ACF into its portfolio, Delicious Brains aims to deliver:
- Seamless Field Management: Custom fields, repeater fields, and flexible content layouts become easier to implement and maintain.
- Enhanced Developer Experience: Deep integration with WordPress hooks and filters speeds up development workflows.
- Robust Performance Optimizations: Under Delicious Brains’ stewardship, ACF will receive targeted performance tuning to ensure minimal impact on site speed.
These improvements are poised to benefit agencies and freelance developers, enabling more efficient creation of tailored WordPress sites.
“Joining Delicious Brains gives ACF the stability and resources it needs to innovate at an even faster pace. We’re excited for what’s ahead.”
— Elliot Condon, Founder of Advanced Custom Fields
Strategic Fit within the Delicious Brains Ecosystem
Delicious Brains—known for tools like WP Migrate DB Pro and Better Search Replace—adds ACF to its growing suite of developer-centric plugins. As part of WP Engine’s family of brands, following their acquisition of Delicious Brains earlier this year, the ACF plugin will leverage additional resources and support channels.
Looking Ahead: The Future of ACF
Under Delicious Brains’ guidance, ACF will continue as an independent plugin while benefiting from:
- Ongoing feature enhancements
- Dedicated performance and security updates
- Expanded documentation and developer tutorials
This acquisition reinforces ACF’s position as the go-to custom fields solution for over a million WordPress sites.
Explore the latest updates on the Advanced Custom Fields website.