Rocketgenius, the company behind the widely popular WordPress plugin Gravity Forms, has officially acquired Gravity Flow and Gravity Experts, expanding its suite of workflow and form management tools for WordPress. The acquisition aims to strengthen Gravity Forms’ ecosystem and provide enhanced business process management capabilities to its global user base.
What is Gravity Flow?
Gravity Flow is a powerful workflow automation platform for WordPress that integrates seamlessly with Gravity Forms. It enables users to design and implement complex workflows through an intuitive drag-and-drop interface, eliminating the need for technical expertise.
Gravity Flow supports a wide range of business processes, including:
- Drip email campaigns and courses
- Employee vacation requests
- Purchase order approvals
- University admissions processing
- IT change management requests
- Student registration workflows
With its focus on democratizing business process management, Gravity Flow empowers organizations of all sizes to streamline form-based workflows efficiently.
Why This Acquisition Matters
The acquisition of Gravity Flow and Gravity Experts further solidifies Rocketgenius’ position as a leader in the WordPress forms and workflow market. By incorporating Gravity Flow’s advanced workflow features, Rocketgenius aims to provide its 2 million+ active users with seamless solutions for managing form-based business processes.
Steven Henty, the founder of Gravity Flow and Director of Product Development at Gravity Forms, expressed his enthusiasm for the acquisition:
“The mission of WordPress is to democratize publishing one website at a time. The mission of Gravity Flow is to democratize business process management one organization at a time.”
What Users Can Expect
- Seamless Integration: Gravity Flow will continue to function as a certified add-on for Gravity Forms, with its extensions providing additional functionality.
- Enhanced Development: With Rocketgenius at the helm, users can expect regular updates and new features that align with the needs of modern businesses.
- Support Continuity: Payments and support will transition from Steven Henty S.L. to Rocketgenius, ensuring uninterrupted service.
A Step Forward in Business Process Management
This acquisition aligns with Rocketgenius’ vision to empower organizations with tools that simplify complex workflows. By combining the strengths of Gravity Forms, Gravity Flow, and Gravity Experts, Rocketgenius is set to deliver an unparalleled suite of solutions for form management and workflow automation.
For more information, visit Gravity Forms.