Automattic, the parent company of WordPress.com, announced the acquisition of Zero BS CRM, a popular customer relationship management plugin for WordPress users. The move marks Automattic’s strategic entry into CRM services, with plans to rebrand the plugin under the Jetpack product line and expand its reach among small business owners and solopreneurs.
Jetpack CRM: A New Era for WordPress Customer Management
Founded in 2016 by Mike Stott and Woody Hayday, Zero BS CRM was designed to give WordPress users a simple, efficient way to manage customer relationships directly from their dashboard. The plugin gained traction quickly, appealing to freelancers, small business owners, and eCommerce sites seeking a no-frills CRM system without recurring SaaS fees.
Following the acquisition, Automattic plans to fold the plugin into its broader Jetpack ecosystem, enhancing its utility and visibility within the WordPress marketplace.
Notable features of Zero BS CRM (now Jetpack CRM):
- Easy contact and lead management inside WordPress
- Invoicing, quoting, and transaction tracking tools
- Seamless WooCommerce and Stripe integration
- Modular system with extensions for email marketing and automation
The team behind Zero BS CRM has joined Automattic and will continue to lead product development, ensuring continuity and innovation.
Why This Acquisition Matters for WordPress Businesses
Automattic’s decision to invest in CRM functionality reflects a growing demand for native business tools within WordPress. The integration with Jetpack ensures more users can access these tools without needing external platforms or expensive third-party solutions.
Key outcomes and expectations:
- Expanded support and development under Automattic’s infrastructure
- Increased exposure through Jetpack’s large install base
- Better data protection through WordPress-native solutions
- Affordability compared to traditional CRMs
WordPress users exploring native CRM options can benefit from guides like choosing the best WordPress CRM plugin and Jetpack features for business sites.
Looking Ahead: Automattic’s Growing SaaS Portfolio
With this acquisition, Automattic continues to evolve beyond content management into a more comprehensive SaaS provider for small businesses. Jetpack CRM represents a vital step in offering entrepreneurs all-in-one capabilities, from marketing to customer retention—within the WordPress environment.
By prioritizing simplicity, ownership, and affordability, Automattic aims to make WordPress an even more powerful hub for digital entrepreneurs managing customer relationships independently.