NerdPress Acquires Grow Social and Grow Social Pro, two well-known social sharing plugins by Mediavine. The acquisition was completed in late 2023 and marks NerdPress’s evolution from a support-focused brand into a full-scale WordPress product company.
After the purchase, the plugins were renamed Hubbub, a title chosen to reflect connection, community, and the sharing spirit at the heart of social media.
Why NerdPress Acquired Grow Social
Grow Social has long been a favorite among bloggers and small publishers who want to make their content more shareable. The plugin helps users add share buttons, click-to-tweet boxes, and Pinterest-optimized images without slowing down their websites.
Many of NerdPress’s clients already used Grow Social to boost traffic and engagement. When Mediavine decided to focus on advertising and data products, NerdPress saw an opportunity to take over and continue improving a tool their users depended on.
The acquisition fits naturally with NerdPress’s mission to help website owners improve performance, visibility, and user experience while keeping sites fast and secure.
What the Plugin Offers
Grow Social, now known as Hubbub, helps creators increase their reach through easy and attractive sharing options.
Main features include:
- Custom social share buttons for posts and pages
- Pinterest-ready images and share metadata
- Click-to-tweet highlights for quick engagement
- Support for Facebook, LinkedIn, X (Twitter), and Pinterest
- Compatibility with both Gutenberg and Classic editors
- Clean, lightweight design that keeps sites running smoothly
The plugin’s simple interface lets users manage everything from button style to placement in a few clicks. It was built for creators who want reliable tools that look good and work effortlessly.
What Happens After the Acquisition
NerdPress will continue supporting both the free and premium versions under the new Hubbub name. The transition will be gradual, and existing settings or licenses will remain unchanged.
Planned updates include:
- Regular feature improvements and bug fixes
- Better compatibility with future WordPress updates
- Expanded integration with more social networks
- Stronger performance and caching support
- Continuous customer service from the NerdPress team
Hubbub will stay easy to use but gain new capabilities as NerdPress refines its design and feature set over time.
Why This Acquisition Matters
This acquisition benefits both companies and their users. Mediavine can now concentrate on its ad management and data solutions, while NerdPress adds a proven, well-loved product to its lineup.
For users, it means long-term stability, better updates, and a dedicated team maintaining a plugin they already trust. The rebranding to Hubbub signals a fresh start with a clear goal: keeping social sharing simple, modern, and dependable for everyone who uses WordPress.
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