NerdPress announced its acquisition of Grow Social Pro, a popular social sharing plugin developed initially by Mediavine. The move shifts ownership and development of the plugin to NerdPress, a trusted provider of technical support services for WordPress publishers. With this acquisition, NerdPress continues its mission to improve website performance and user engagement for content creators across the WordPress ecosystem.
A New Chapter for Grow Social Pro
Bloggers and content creators widely use Grow Social Pro for its customizable social sharing buttons and Pinterest-optimized images. The plugin has been instrumental in helping publishers increase traffic through streamlined social media sharing.
Now under NerdPress, the plugin will continue to serve the needs of WordPress users, with a renewed focus on performance, stability, and long-term development.
Key elements of the acquisition include:
- NerdPress assumes full ownership of the future Grow Social and Grow Social Pro.
- Existing Pro subscribers continue to receive support and updates without service disruption.
- Mediavine will no longer be involved in the plugin’s roadmap or support operations.
To reinforce transparency, NerdPress founder Andrew Wilder shared that the plugin will be rebranded as Hubbub by NerdPress, reflecting its role in connecting audiences through social content.
Grow Social Pro has long been recognized for its seamless integration with major platforms like Pinterest, Facebook, X (formerly Twitter), and LinkedIn. As part of the transition, NerdPress will explore new enhancements that align with publisher feedback and modern content strategies.
What Users Can Expect Going Forward
The acquisition brings a wealth of technical and customer-centric improvements. While core functionality will remain stable in the short term, NerdPress plans to invest in long-term upgrades to match today’s WordPress standards.
Benefits for current and future users include:
- Continued feature enhancements tailored to publishers’ real-world needs
- More substantial support via the NerdPress Help Desk and documentation
- Better compatibility with Gutenberg and modern WordPress themes
- Optimization for mobile-first and accessibility-first design
- Regular security patches and plugin performance improvements
This shift also gives publishers greater clarity and control over their tech stack, especially those who rely on social sharing as part of their content monetization strategy.
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Strategic Growth Without Disruption
Mediavine clarified that the decision to transfer Grow Social Pro was strategic, allowing them to focus more deeply on their core ad management technology and first-party data tools. NerdPress, already a trusted partner for many Mediavine publishers, was a natural fit to take over the plugin.
Andrew Wilder emphasized that the acquisition ensures the plugin’s future in responsible, WordPress-focused hands. The transition has already occurred behind the scenes, and users should not experience any interruption.
To ensure continuity:
- All Grow Social Pro licenses and billing accounts have been migrated
- The plugin’s support portal is now hosted via NerdPress
- The branding update to Hubbub will roll out gradually in future plugin versions
For users who want to explore how social plugins rank within the WordPress ecosystem, WPEdition’s top 10 plugin rankings offer a curated overview of the best-performing tools.
Looking Ahead with Hubbub
The rebranding of Grow Social Pro as Hubbub signals NerdPress’s broader intention to grow beyond technical support and into full-fledged product development. With more content creators relying on fewer but higher-quality plugins, this acquisition strengthens NerdPress’s position as a publisher-first technology partner.
For more acquisition-related updates in the WordPress industry, visit the WPEdition Mergers & Acquisitions page.