The content management system (CMS) market has become a cornerstone for website creation, allowing users to build and manage sites without coding expertise. With the rise of diverse CMS platforms like WordPress, Shopify, Joomla, and Webflow, the market has experienced notable growth and shifts in usage patterns over the years. So, what were the CMS market share stats in 2022? Let’s dive in.
Top CMS Platforms by Market Share in 2022
Here’s how the CMS platforms ranked globally in terms of market share in 2022:
- WordPress: 42.9%
WordPress continues to dominate the CMS landscape with an impressive market share, far ahead of its competitors. - Shopify: 4.3%
Shopify stands as the second most popular CMS, thanks to its e-commerce-focused functionality. - Wix: 2.3%
Wix holds third place with its user-friendly drag-and-drop website builder. - Squarespace: 2.0%
Squarespace is preferred for its sleek design options and simplicity. - Joomla: 1.6%
Once a major competitor, Joomla now commands a smaller portion of the market. - Drupal: 1.2%
Known for its advanced customization capabilities, Drupal appeals to developers and large enterprises. - Adobe Systems: 1.1%
Adobe’s CMS solutions cater to creative professionals seeking integrated design tools. - Google Systems: 0.9%
Google’s CMS offerings maintain a modest share of the market. - Bitrix: 0.8%
Bitrix, a lesser-known platform, continues to hold its ground among niche users. - Webflow: 0.6%
The fastest-growing CMS, Webflow is thriving in the no-code market.
Key Market Trends and Observations
WordPress: Stagnation or Resilience?
While WordPress remains the market leader, 2022 marked its first slight decline in market share. This dip reflects rising competition from platforms like Shopify and Webflow, which are carving out their niches in the e-commerce and no-code sectors.
The Rise of Shopify and Webflow
- Shopify: The surge in online shopping, especially post-COVID, has propelled Shopify to second place. Its seamless combination of design, usability, and SEO performance makes it a top choice for e-commerce.
- Webflow: With a sixfold increase in market share over two years, Webflow has become the go-to CMS for no-code enthusiasts, enabling designers and marketers to build sophisticated websites without developers.
Decline of Non-CMS Websites
In 2011, 76.4% of websites were built without a CMS. By 2022, this number had dropped to 33.1%. The shift highlights businesses’ growing preference for CMS platforms, enabling marketing teams to manage content efficiently without relying heavily on technical support.
Growth Drivers for the CMS Market
- Increased E-commerce Demand: Platforms like Shopify are riding the wave of global e-commerce growth.
- No-Code Revolution: Webflow’s popularity demonstrates the demand for tools that democratize web design for non-technical users.
- Ease of Management: Businesses are realizing the importance of having websites that are manageable and scalable through CMS solutions.
Looking Ahead
The CMS market is evolving rapidly. As WordPress faces growing competition, platforms like Shopify and Webflow are redefining what users expect from a CMS. Moreover, with fewer websites being created without a CMS, the trend indicates a future where content management systems become indispensable for businesses looking to grow online.
The question remains: Will WordPress innovate to maintain its dominance, or will emerging players continue to close the gap? Only time will tell.
Stay tuned as the CMS market continues to transform the digital landscape.